Font Research

Font is extremely important for all aspects of the course. It has to be unique and eye-catching but also fit in with the theme of the film. The same font can be used across all the media platforms we will be using; poster, magazine and trailer, as a recognisable brand that an audience can identify with.

Examples:

 This font is from the film " Adulthood". It is the follow up to kidulthood and has many of the same characters from the first problems dealing with the events of the previous film. The font is big and bold helping it to stand out on the poster but the one lower case "d" helps the audience to understand that the characters are not fully grown adults as some act the exact same way as they did in the previous film. 

Greenstreet's font is designed to look like a common street sign that you see on the pavements across Britain and helps to convey the idea that the group in the film is a small community in one area. The wear and tear on the sign is also representative of the violence of the film, which is one of the key aspects and draws of the film considering the subject is football hooliganism. 

This Is England also has a font that fits in with the theme of the film as it uses the Union Jack colour scheme for the font and so represents the themes of nationalism in the film.

Starred Up has quite a basic font style but has a metallic apparel to it signifying being locked up behind bars, identifying the setting as being a prison. 

Legend has multiple fonts for the different magazines and posters that it has been featured on. They all match with the colour scheme and try to stand out by using contrasting pairs of colours such as blue and white, red and black and orange and black. I feel that using the same style of font throughout our course work will help to give our film an identity but using different colour schemes for the different products will allow for more diversity and creativity.